Influencer marketing has become a major part of many brands’ marketing strategy—particularly in the fashion and beauty industries. As one of the top micro-influencers, she’s worked with brands such as Adidas, and is all about promoting a fit, healthy lifestyle. Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. Dia&Co – Dia & Co is looking for plus-sized Dia brand ambassador who live and breathe fashion. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Influencers exist in all shapes and sizes. Micro-influencers are valuable to brands, their followers are loyal and relate to those with a smaller following. This tool comes in the form of hashtags, an element that influencers have to utilize when promoting your brand. Be sure to check out my post on micro-influencers for more info on how you can utilize them for your brand. Monitor your product name, brand, competitors, keywords, authors, or any other topics. Fast fashion brand Mango has also found a way to work with brand influencers. However, you should never try to force a connection. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. Even a big brand like Mercedes has also adopted micro-influencers as a means to make their luxury brands more appealing to the desires of the younger market. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … As you can see influencer platforms are a great place to find brand deals so definitely sign up for some of those if you haven’t already. Qoints is a repository of real live digital marketing data from campaigns of many of the world’s largest brands. While she’s currently living in the UK, she’s taking full advantage of nearby European destinations. Get to earn real cash, freebies and access to new products. Don’t believe me? These days if you have even a few hundred or one thousand Instagram followers who care about what you have to say, you might be someone who a brand wants to work with. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. Pitch companies that collaborate with small influencers. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. Some micro-influencers, in a bid to get an opportunity to work with brands may use unscrupulous means, for instance, buying fake followers. Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. These powerful relationships often bring a lot more engagement and conversation compared to someone who has millions of followers, making the micro-influencer a valuable asset to brands. With her iconic and always painted lips, Em has attracted over 50k followers to her Instagram feed. Em has nailed the “pout” pose, better known as duck face. Brand: Glossier Category: Beauty Micro-influencers can be found in almost any sector: they could be focused on health and wellness, food and cuisine, entrepreneurship or fashion and … Source. Click here to learn about how we do it and to chat with one of our influencer marketing specialists! Diego is a fashion blogger and menswear influencer from The Bronx. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. Big name brands like Google and Chrysler are increasingly utilizing micro influencers as part of their marketing campaigns. I also believe that the scattering loss for brands is lower. 4. You can follow the fitness journey of her boyfriend, Jose, on Instagram @joselopez_fit. After I hit the 10k mark on Instagram I definitely noticed an uptick in emails that I received from brands and agencies asking about collaborations but many of them are still gifted collaborations, which I rarely take on unless I’m obsessed with the brand and see potential for a paid opportunity later on. Frank Body recently partnered with micro-influencers to promote products like its Coffee Scrubs (particularly dynamic for photos), Body Balms, and Glow Masks. Mikaela has worked with brands like H&M, Macy’s and Bikini Village. With the right technology and strategy (that is, micro influencers), you can. His content is focused on menswear, lifestyle and travel. However, as most micro influencers work through influencer agencies, brands should keep in mind that pricing works differently depending on which platform they used to hire the influencer. Organic make-up, striking colors on eyelids, skincare and embracing natural hair, these are the trends flourishing amongst niche beauty micro-influencers on Instagram right now. All you have to do is learn how to pitch to brands as a micro-influencer. Each micro-influencer campaign deserves its own hashtag strategy. Dollschino – This London-based clothing store is always looking for two kinds of help: junior influencers with less than 10k followers and brand ambassadors with over 10k followers. Gianluca Vacchi. Imagine having the budget to work with dozens to thousands of influencers at a time. Connecting brands with all types of influencers across multiple social media platforms. Micro-influencers are smaller influencers who have a following of 10,000 – 100,000. If you’re still hesitant about working with influencers, you can start out with brand ambassadors. You can follow the fitness journey of her boyfriend, Jose, on Instagram, How To Grow Your Event Through Micro Influencers, 5 Fashion Micro Influencers You Might Want To Work With. 5. All you have to do is learn how to pitch to brands as a micro-influencer. Shutterfly, the brand that offers its customers unique ways to create lasting keepsakes with photos, identified micro-influencers to curate their own Mother’s Day gifts by using the service. Micro-influencers usually do not have contracts, and are looking to find the next cool brand, so they are more responsive to partnership opportunities. Fashion Brands need YOUR help! As a television reality star and a fashion influencer, Lauren has featured on a number of magazine covers, including the May 2012 issue of Glamour, which sold close to 500,000 copies and became the magazine's strongest-selling issue of that year. This means they are able to engage regularly with their small(er) but dedicated following. Mercedes ran an Instagram campaign with Loki, the wolf-dog and his owner. GET PAID. Sometimes you really have to click on a lot of pictures to find out if it’s sponsored! Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). “I value and acknowledge the hard work that influencers … She currently has 22.3K followers and travels back and fourth from Toronto, Canada to Laguna Beach, California. Sometimes, major influencers are also under contract with certain brands, which limits the number of brands they are able to work with, in turn making it even harder to partner with them. Brands Looking for Influencers Beauty and Fashion Brands Looking for Influencers. If you’re an air conditioning manufacturer for example, then the reality is that the realm of Instagram influencers probably isn’t for you. We will get back to you as soon as we can! Aussie Hair Products; Avon; Burberry; Clarisonic; Colgate; COVERGIRL; CVS Pharmacy; Dove; Givenchy; Hair Cuttlery; Head & Shoulders; Hudson’s Bay; Johnson & Johnson; JORD; Klorane; LovelyLoot; Lush; NARS Cosmetics; Nexxus; Nioxin; Pavepara; PRIMP Network; Proctor & Gamble; Rimmel; Sephora; Shoppers … NEW YORK, United States — In a recent survey, 64 percent of marketers said they would prefer to work with micro-influencers (those with 5,000-100,000 followers), versus 16 percent preferring to work with celebrities. We use this data to create industry benchmarks for marketers to see how they are performing! Jodi and her boyfriend are total couple goals (he’s a micro influencer as well). Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . For the time and money it takes to work with five macro-influencers, you could be working with twenty micro-influencers. If you want even more tips for how to work with brands as a micro-influencer I have another post about that too. I also believe that the scattering loss for brands is lower. If you want to work with certain brands you may also want to make connections about the agencies that represent them (more on that in this blog post). A list of 25 up-and-coming Instagram beauty micro-influencers with photos, metrics, and links. Their followers are able to see regular people just like them wearing these brands, which gives them the confidence to purchase and experiment with new ensembles. Unlike celebrity influencers, micro influencers often work through agencies like Social Elite and Tribe in order to win new sponsorship opportunities. Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. CONS: Influencers cannot send brands proposals; 5. 11.5M subscribers; 1,114,872,477 view Count; Joined in December 2009 Here are the top 12 street style and fashion influencers who can be trusted to inspire timeless looks. I hope this was helpful and feel free to explore the site for more posts about blogging and pitching. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. A small group of influencers were attracting all of the brands, and as feeds became saturated with promoted activations, followers also became more savvy about picking out … Fun fact: Mikaela was on Season 3 of Bachelor Canada and actually received the final rose! Influencers are the new celebrity endorsements. Tribe says it is a self-serve influencer marketing marketplace which connects brands with micro-influencers. To learn about how to be one of the influencers they choose, go here. Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. 4. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. Also three of these brand deals came from personal connections of people who I’ve met so be sure you’re constantly networking and trying to form connections with people who you want to get to know better. It launched the #MangoGirls campaign, which saw it partnering with … Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. These agencies help to mitigate risk for both influencers and brands. At IMA, we work with influencers across all tiers, from global celebrities to micro influencers, and are experts in tailoring influencer tiers to each campaign strategy. With the right technology and strategy (that is, micro influencers), you can. Since these influencers are already huge fans of your products, you won’t have to spend as much time and effort to convince them to work with you compared to an influencer who isn’t familiar with your brand. There are a number of great perks to working at that scale within an affordable budget. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. I think that this has a very positive effect on a brand. Moon also echoed Reed and agreed that micro- and nano-influencers (generally influencers with a following of between 1,000 and 10,000 Instagram followers) often provide the best ROI to brands because of their hyperengaged audiences. Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. Her style is monochromatic with all of her photos restricted to shades of black, white and grey. Here are a … https://filtergrade.com/25-brands-that-work-with-influencers Businesses set their budgets at a level that reflects the level of influencer they feel will best represent them. Most of the micro-influencers posting content with Frank Body products specialize in beauty-focused content, but they’re not all strictly beauty influencers. "Micro-influencer" is a term you hear a lot in fashion circles in 2018 because those with under 100,000 followers tend to have more engaged audiences. Nowadays, pretty much any brand from any sector can (and should) opt for influencer marketing strategies. This can only be a rough guide, however. Landing brand partnerships are great ways for influencers and creators to monetize their influence. It depends on the niche you work in, and the individual brands you approach. There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. However, there are significant differences between micro, macro and top influencers. Some platforms, like Tribe, charge brands an additional fee to keep the influencer’s content (for reuse) and to use it on other marketing streams. However, you may need to work with 30 micro influencers to replicate the results of 3 macro influencers. At Statusphere, we match brands with the right influencers to ensure you get the most out of your influencer partnerships. PROS: Big companies like Quest Nutrition and Birchbox are some examples of the brands they work with.Sends payment through PayPal. Imagine having the budget to work with dozens to thousands of influencers at a time. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). Zoe Sugg. With the tagline “my style, my excursions, my eyebrows” Mikaela documents her adventures (and the outfits she sports while on them), primarily via her Instagram feed. Tell us a bit about you and your business. They focus on high-quality content and can ensure this quality since influencers can only obtain access to the platform by invitation only. 21. 5.5K followers and an average engagement rate of 9.66%. Diego is one of a kind, and is the ideal fashion micro influencer for a menswear brand to work with. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. They are way more valuable to businesses that are interested in actually selling their products as opposed to mass visibility. Are you regularly reaching out to form connections with the people who work at brands so that when there is an opportunity you’re top of mind? Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. Consumers are looking for peer and influencer reviews above all other forms of marketing, making user-generated content and strategic partnerships with influencers … He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . Influencers, whether they are micro influencers, macro, or celebrity, are one of the most powerful social media trends (especially on Instagram), because they are able to grab the audience’s attention and add that much-needed dose of authenticity to the branded content. The best types of micro-influencers are the ones who are already fans of your brand: that way, the relationship between you both is genuine. Fashion, Beauty and Lifestyle by Austen Tosone, how to work with brands as a micro-influencer. Influential fans and followers are the best types of micro-influencers to work with, regardless of your industry or niche. One thing I often hear over and over again from micro-influencers is that they think they’re “too small” to work with brands. FOHR.co. Brands will also set their rate according to the level of authority they believe you have in your niche. Jodi currently has 73.6k followers and has worked with brands like Town Shoes, YSL Beauty and Rebecca Minkoff. We pulled data from the HYPR platform, an enterprise-level influencer marketing platform that lets brands and agencies discover, analyze, activate, manage, and measure influencers at scale. The brand enlists two influencers with 100,000 each in total reach on Instagram. Followers: Instagram (@gianlucavacchi) - 9.4M, Facebook (@gianlucavacchiofficialpage) - 1.5M, Twitter … Some of the brands that tend to work more with influencers are: Fashion companies, such as clothing, shoe, underwear and accessory brands – and not just for women, but for men and sometimes even children. By partnering with a wider variety of influencers, Frank Body … If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. 4. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. You’ll find her sharing photos in high profile destinations wearing well-styled outfits and signature lipstick. Various micro-influencers start off as brand ambassadors, allowing you to exchange products for posts. According to MuseFind, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. Read this piece I wrote for Huffington Post about campaigns that nano-influencers have worked on. Influencers with lower reach certainly have higher engagement rates on average. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 and … Get paid to talk about awesome products from all types of beauty & fashion brands. Lana El Sahely is a fashion, beauty & lifestyle blogger as well as the founder of @ldlshop and L’Armoire De Lana a fashion and lifestyle platform with both a magazine and an E-Shop section that presents very exclusive limited edition pieces curated by Lana in collaboration with some of her favorite regional and international brands and designers. Fashion micro influencers help bridge the gap between runway models wearing designer labels and everyday consumers who have previously felt left behind. It’s a simple math. At Scale, Micro Influencers Provide Your Brand with Invaluable Business Intelligence. This is often smaller brands that can’t pay influencers. Fashion icons of today come in many forms, and influencers now have the ability to put a brand on the map without ever getting on a catwalk. An influencer that posts across Instagram and Youtube, sharing the make-up brands that help her achieve her glowing look! Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing as well. If you’re a retail business or brand that operates within the fashion landscape, here are 5 fashion micro influencers you might want to work with. Fashion boutiques prefer to work with high-profile influencers, for instance, while firms that sell bathroom fittings will be happier to work with a micro-influencer. The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. For more about Vaishali, go … "A micro-influencer has the ability to connect with their audience on a deeper level, this is because they are sharing with maybe around 1k-100k of followers compared to large fan base (over 1 million) influencers and celebrities. Find out why they're so important and how you can work … Diego loves a well tailored suit and encourages the use of his hashtag #dandyinthebronx. ‍ He currently has 41.8k followers on Instagram and has worked with fashion brands like Lacoste, Uniqlo and Frank and Oak. Everyone is raving about micro influencers these days - from fashion media to some of the finest brands in the business! Social influencers are flooding the digital universe – and for good reason. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. Make sure to follow the blog and join their email list. To be clear, I’m not saying that all of these brands work will small creators all of the time. FOHR has a goldmine of resources for influencers starting out in this business. 1. Influencer marketing works particularly well for the fashion industry because it’s so visual, giving fashion influencers the ability to stimulate the imagination and create new trends. Without further ado, here are our beauty micro-influencer picks of 2020: @Zolicouture. “In comparison, brands need to find a proper search engine to identify ‘micro-influencers’ quickly.” The idea of micro-influencers has already been gaining traction at some agencies. Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. Reach thousands of authority bloggers and social media influencers in your domain area. German micro influencer Sarah Kuhn agrees: “In terms of the differences between influencers and micro influencers, the followers of micro- nfluencers can, in my opinion, identify better with the people behind them. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! 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