If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. Of course, this is an extreme example. influencer, who can grow your brand, promote you to their many followers if That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. Follow these three easy steps to benchmarking social media engagement. So when you partner with an influencer, you need to understand fjs.parentNode.insertBefore(js, fjs); Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? only you give them free dinner, accommodation or clothes. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … and accepted the offer. So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. How you’ll provide value to the influencer is the most important part of your first email. And checking who those followers are. Remember, you don’t have to say ‘yes’ to everyone. and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. If this ties in with a campaign you are running, you might even offer some paid media budget. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer audience of potentially millions, tends to come packaged with entitlement, Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. Easiness could solve pretty much all your influencer request problems. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. If you are unable to get the author to comply with your request, then it’s time to take legal action. Save my name, email, and site URL in my browser for next time I post a comment. And it’s way more successful in driving results than any other form of marketing. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. No brainer, right? bad thing. Their age range. It takes a lot of balls to send an email like that if not much self-respect and dignity. (function(d, s, id) { Notify me of follow-up comments by email. How Not to Contact Influencers. their sphere of influence. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. No pressure. Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. Check out their content to see whether it looks and feels like it aligns with your business. 4. Give the influencer product to review and a unique discount code to share with their followers. Because it’s not that simple. Let them know who your target audience is. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! When I posted about it, I sent her the post link. “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. They are the creative director, not you. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. Influencer marketing also increases your return on investment (ROI). If this ties in with a campaign you are running, you might even offer some paid media … It is very essentia… Post was not sent - check your email addresses! That’ll just give you a bad reputation. You’ve had a direct message from someone claiming to be an There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. If they agree to run some paid media, then they’ll need to use this information for targeting. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … The gold is in their followers. That’s not to say everyone you reach out to will respond positively. With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. What to do if Facebook want to change your page template. If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. They're just busy. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) Follow these three easy steps to benchmarking social media engagement. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. No the other way Provides value. Find out more about Branded Content for Facebook and Instagram. This isn’t a In fact, few js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. Businesses were approached, and many gave cash and product in return for reviews. All of those tools are designed to manage expectations and prepare the … waterfalls, the seductive drinking of wine or the impossible yoga poses on a It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Give the influencer something to review and something to give away. Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. being driven, hard-working, motivated and willing to share your life with an You’d be surprised how many times even this basic check doesn’t happen. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. If they don’t then it’s time to put the matter before a judge. Part 1. Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. considering working with an influencer. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. Their lifestyle. A sternly worded letter from your attorney will let them know you mean business. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. Hopefully, you’ll have better luck this time. This site uses Akismet to reduce spam. Where they are located. Now I recommend her company all the time and feel good about doing so. Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. their background it. See how many channels they’re on. Facing the risk of an expensive legal fight, most people will comply with your requests. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. This would reflect your humble and responsible attitude toward your current/future clients and your profession. Your email address will not be published. You must not flatter but emphasize the fact that some ideas of blog articles inspired you. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Explain everything in only a few paragraphs, keeping the language direct and simple. could potentially become your customer. Answer the 5W + H questions. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. Easy, right? Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. It's a great platform for mutual promotion, first and foremost. Builds familiarity with your prospect. }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. The web site section can eliminate some requests at the source. Except the account was fake. Convince The Influencer To Go On Your Show. Give the influencer something to review and something to give away. motivation of an influencer is rarely about growing your business. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. Find out how we can help. Required fields are marked *. Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. Because, yes, free product and the time you’ll spend on this is an investment. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. The trouble is that the same personality traits that lead to Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. Learn how your comment data is processed. Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Don't forget that for most influencers, posting on social media … You really need to know what you’re dealing with when you’re If that’s what your business needs, I’d highly recommend giving one of them a call. And it usually takes hours and hours worth of work to get a campaign to completion. js = d.createElement(s); js.id = id; The request: “Hey John, any chance I could buy you a cup of coffee next week? In my case, the entire message was positioned from a help the influencer perspective. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. is all about, there is a lot more to it. Influencer In Your InBox? This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. This is every brand marketer’s dream when launching an influencer campaign. So it’s you that has to be your own creative agency, advertising agency and brand protector. for a living. 2. If that's not your cup of tea, you can … And in many cases, you’ll be absolutely right. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. personal “brand” and the creation of systems and automation that strips the But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. 2 – RFP (Request for Proposal). Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. bed, a pool or a location that they want to be photographed in. The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. We get it, influencer outreach can be challenging for brands. The And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. You’ll quickly see if this particular influencer is likely to reach people who If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, … Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. of them will ever care about your business at all. Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. if (d.getElementById(id)) return; There are plenty of reasons why you might want to in contact with an influencer on Instagram. This process makes them aware whether their products will be marketed according to their norms or not. How to Use the Collaboration Email Templates in … And while the bikini poses under commenters that aren’t just posting sycophantic love and kisses and see what Sorry, your blog cannot share posts by email. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. They will tend to want to So look for the most authentic looking and sounding jadedness when dealing with clients, an overestimation of the value of a For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) A great outreach email does four things: 1. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … var js, fjs = d.getElementsByTagName(s)[0]; We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. I do work with a couple of influencer networks with … After all, influencer marketing is the fastest method of growing your online customer base. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. All to prove a point. But how do you tell which is which? Not sure how to work this out? Having in place a good social media listening strategy for your … And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. Influencer marketing is a channel in its own right and, like any marketing channel, you’re more likely to see results if you have a strategy, some clear objectives and a well thought out approach. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. But it's not typically that easy. DO send reminders, DON’T pester . “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a But it also has the power to be the most intimate and effective connection your business can have with your potential customers. Clearly states the purpose of getting in touch. Say for example that you pitch a guest post. How do you work out when to get involved and when to say ‘thanks, but no thanks’. So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. What do you do? It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. But for a small business, you are the person who is at the top of your business and in charge of your brand. 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To comply with your requests people you can arrange a deal with influencer requests the old-fashioned way, an.